Campaign for Good Honest Manuka Honey

We want you to get the right product for you. That is why we have chosen to offer a range of manuka honeys from a world leading reputable brand. Also we are happy to provide links through to some of the university research from our site, so that you can be more informed.

While there are some other people also offering manuka honey in a proper manner, we have become concerned here in the UK that as manuka honey has become more well known, there are now other people being misleading in their promotion of it, or are playing on the good name of recognised active manuka honey with a lower standard product.

So, as a specialist manuka honey supplier in the UK, we here at World Of NZ are undertaking a Campaign for Good Honest Manuka Honey.

The aim of our campaign is to provide information, and help educate people about the different levels of 'activeness' of this unique New Zealand honey, so they can choose the appropriate one. We also want to promote the accurate use of the 'UMF' term (a registered trademark term representing the Unique Manuka Factor which is a measure of potency) in promotion of manuka honey.

For product information, and links to some of the research, here is an example of a genuine 'UMF' active manuka honey.

We want to work with the press through this campaign to help people be better informed, whether they end up buying online or the high street.

One of the goals is to encourage people to look at the actual product, not just the advertising, if a proper active honey is what they want. There are guidelines issued by the Active Manuka Honey Association for genuine UMF manuka honey. A copy of them is available here.

What Should You Know?

The research that supports the natural healing properties of this New Zealand honey and has led to its good reputation has been based on using honey with a tested UMF level of 10 or higher.

The 'UMF' term is YOUR assurance that you are getting properly tested honey that does contain the stated level of antibacterial activity. Look for it on the actual label of the product if you are seeking manuka honey for its healing qualities.